Strategy, Connection, and Conversations That Move People Forward
I help people and organizations find the right relationships, strategy, and conversations.
I help people and organizations find the right relationships, strategy, and conversations.
Strategy & Positioning , where to focus, what to say, what to stop doing.
Community & Partnership Building, who you need in your corner, and how to get there.
Program & Content Design, the sessions, presentations, and materials that make your work land.
"Twila is an absolute powerhouse when it comes to making businesses thrive. Her energy and enthusiasm are contagious as a true champion for any brand she works with. Whether driving initiatives, streamlining operations, or simply bringing a positive, attitude to every challenge.
She ensures that everything runs smoothly. I've enjoyed working with her on many projects for my company, Airborne Perspectives, and it is always a joy to collaborate on producing great content to help her clients."
"Twila is a proven business development professional who brings a rare combination of tenacity and genuine warmth. She consistently goes the extra mile, building trust and delivering exceptional client experiences. Her dedication, persistence, and focus on results make her an invaluable asset to any organization she serves."
"I don’t recommend people lightly, but Twila is, without question, one of the strongest business development and sales professionals I’ve ever had the privilege to work with. Her tenacity, drive, and commitment to achieving goals are unmatched. Beyond her professional excellence, she brings compassion, positivity, and heart to every relationship, making a lasting impact on everyone around her."

Conversations That Count™ is a powerful live experience where women gather to hear real stories, form genuine connections, and leave changed. Each event features remarkable speakers who share the truth of their journeys, offering perspective, courage, and wisdom that resonates long after the conversation ends.
This is not traditional networking. It is a space to be inspired, to feel understood, and to connect with women who value depth, growth, and possibility. Attendees leave with renewed clarity, meaningful relationships, and the reminder that one conversation can shift everything.
If you’ve been craving authentic connection, inspiration, and a room filled with women who rise together, this is where you belong.
Conversations That Count™ was born from a simple but powerful truth: one honest conversation can change the direction of a life.
Founder Twila Johnson, known as Twila the Connector, spent decades bringing people together through business, community leadership, and personal advocacy. Again and again, she witnessed the same moment: when women felt safe enough to share their real stories, something shifted. Walls softened. Isolation dissolved. Strength returned.
After navigating her own journey of resilience and healing, Twila felt called to create a space where women could gather not to impress one another, but to truly see and support each other. What began as an intimate gathering quickly grew into a movement, drawing women from across the community who were hungry for authenticity, encouragement, and meaningful connection.
Today, Conversations That Count™ stands as a platform where stories are honored, voices are elevated, and women leave reminded of their worth, their courage, and the power they carry forward...together.
Conversations That Count™ is supported by a team who deeply believes in the power of women’s voices and authentic connection.
Matt Perkins, founder of Perkins Media Group, has long been a champion of storytelling and a dedicated supporter of initiatives that elevate and empower women.
His creative vision and media expertise help bring these conversations to life and extend their reach far beyond the room.
Krystal Fair, founder of Fair & Co., former police officer, and master marketer, brings a rare blend of strength, strategy, and heart.
Her background in public service and her passion for meaningful impact align powerfully with the mission of Conversations That Count™, to create spaces where women feel seen, supported, and inspired to step fully into their voice and purpose.
Perkins Media .
Award-winning video production company creating social, corporate, and event content across the Midwest.
Flexible coworking space in Coon Rapids for entrepreneurs and small business owners, with more networking and professional development events than any other coworking space in the state.
Our publication
Community magazine connecting residents to the local people, places, and businesses that make the city special.
Our Mission
Food and support services helping individuals and families across the community build stability and well-being.
The largest chamber in the north metro area, strengthening 700+ businesses through workforce and economic development.
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